Exercise


8
May 12

Barefoot Running vs. The Modern Shoe: Which is the real fad?

The following is a post by Jesse Schwartzman. He holds a Masters degree in Exercise Physiology from Columbia University. He’s also a Tier 4 personal trainer at Equinox, an Advisor to Earndit and an all-around great guy!

According to a 2011 article by Dr. Daniel Lieberman entitled “What We Can Learn About Running from Barefoot Running: An Evolutionary Medical Perspective”, 30-70% of runners have a running-related stress injury each year; and despite tireless efforts from biomechanics researchers and shoe developers over the past 40 years, the injury rate has remained constant. The question therefore becomes: are modern running shoes helping to prevent injury? Or even worse, are the supportive technologically advanced shoes doing more harm than good? It stands to reason that since we have been running in minimal shoes for about 45,000 years and have only been in supportive shoes since the 1970’s, our musculoskeletal tissue has better adapted to running with minimal support.

Dr. Lieberman states: “How one runs probably is more important than what is on one’s feet, but what is on one’s feet may affect how one runs.” There has been much written on the subject of forefoot vs. heel strikers. The idea is that heel striking puts much more strain on the hip and knee as the leg is in a more extended position when it strikes the ground.

It is important to the function of the foot, ankle and hip that some pronation (the medial arch of the foot collapsing) be allowed for impact absorption and proper muscle firing of the hip. Supportive running shoes allow for heel striking that severely limits pronation. Remember the foot is meant to pronate! I am tired of shoe companies putting people on treadmills in the store and showing how the ankle should not be rolling in. The ankle has been rolling in for thousands and thousands of years. Pronation is a GOOD thing and is meant to absorb impact through the body.

The problem comes not when the foot arch collapses upon impact but when the foot does not RETURN the arch between ground strikes. This is called flat feet and can be genetic, or in many cases a result of wearing shoes with too much arch support so that the foot weakens over time, atrophies and eventually collapses. If you have flat feet, these two exercises should help but need to be done consistently on your recovery days.

As of now research is limited and there is no proof that forefoot running has an economical advantage or that barefoot running mitigates injury. In the end people can run however they would like. In fact some people can go a lifetime running with supportive shoes with no problem. However, in Dr. Lieberman’s opinion and in my own there is nothing unnatural, faddish, or controversial about barefoot/minimal shoe running. I would encourage you all to try running on a smooth surface like a road with a minimal shoe (Vibram, New Balance Minimus, Nike Free, etc) to understand how your gait changes and how it feels.

Humans evolved to run long distances and run barefoot so give it a try! However, if you have been running in motion controlled shoes I advise you to start slowly, and build up your calf and arch strength with the aforementioned exercises. Make sure to listen to your foot fall and cadence as it will feel markedly different with more of a forefoot strike – just as our bodies are intended.

Jesse


13
Dec 11

BodyMedia Points Formula

We are so thrilled to have a large base of BodyMedia FIT users on Earndit. You have shown yourselves to be a friendly and encouraging group of people and you lift the positive vibe of the Earndit community.

There have been several questions as to how BodyMedia points are calculated on Earndit and we’d like to provide an answer to everyone at once. First, some background on our philosophy with awarding points:

We accept data from many different types of tracking services. Some are devices worn all day (BodyMedia and Fitbit), other devices are worn for a specific workout (Garmin and Nike+ chip), others are apps used for specific workouts (RunKeeper, Nike+ app and Everytrail) and another is just used once to signal you’re about to workout (Foursquare). It’s important that we create an even playing field with all of these services so that someone who uses BodyMedia could compare themselves to someone who uses RunKeeper. We’re trying to draw apples-to-apples comparisons among apples, oranges and bananas. Not an easy task! Additionally, we like to celebrate each tracking service’s unique capabilities by leveraging the specific data it records.

With BodyMedia FIT, we look at each and every minute of the day in which the device recorded activity. For any minute in which your MET level is at a 3 or higher, we assign that minute a point value of: 0.1 x (MET – 1). For example, if you spend 10 minutes at a MET level of 9, you’d earn 8 points for those 10 minutes of activity.

If you were to go for a run with a BodyMedia FIT device while also tracking the run using RunKeeper, you’d certainly get more points from the RunKeeper tracking than the BodyMedia tracking for that one event. HOWEVER, because BodyMedia FIT is worn all day long, you’re also earning points for all your other activities throughout the day (e.g. walking around your home, doing the dishes, etc). As you can see, if we tried to make BodyMedia FIT points equal RunKeeper points on a specific workout, then BodyMedia users would get far more points throughout the day. This wouldn’t be “fair” to RunKeeper users.

Finally, there have been some concerns that people aren’t able to reach 60 points per day. Trust me, it’s okay if you don’t get 60 points in a day. It’s meant to be hard to do. I’ve only done it a couple times in the past year!

As always, please don’t hesitate to reach out to us with any feedback. You can also email me directly at dremoran@earndit.com.

Be active, get rewarded, you earndit!

Andres


8
Nov 11

iHealth Challenge was our biggest yet

We just wrapped up the 7-day iHealth Challenge and it was our largest one yet with 940 participants! Wow! The prizes were iHealth’s sophisticated blood pressure docks that connect to any iOS device (iPhone, iPad, iPod). Not only does the product keep track of all of your readings and present them to you in graphical form, you can share them with family or a doctor. iHealth gave one of these blood pressure docks to the absolute winner of the challenge and to four randomly selected people who earned at least 100 points in the challenge.

We were very pleased to see how much camaraderie and support there was among people in the challenge. Participants were drawing inspiration from each other and kept each other motivated. That’s what Earndit is all about!

The winner of the challenge was Damen L. He put up a staggering 1310 points and was followed by Sarah R who had 1202 points. The four randomly selected winners of the other blood pressure docks were: Andrew C, Robin L, Michael M and Emily F.

Thank you to everyone who participated in the iHealth Challenge. And a big thank you to iHealth for supporting the Earndit community.

This same exact challenge will run again on Nov 15th!


1
Nov 11

Peeled Snacks Challenge summary

Woo-hoo! Congratulations to everyone who participated in the Peeled Snacks Challenge that just ended yesterday. There were a few formidable contenders who took the top slots, yet everyone who participated is a winner in our books! ;)  Yes, we’re cheezy.

A big “Thank You” is owed to Peeled Snacks for providing the prizes in the challenge, which included something for everyone!

The first place prize was a 6-month membership to their Organic Fruit of the Month Club (valued at $140). This was intended to go to Garry D. for landing the top spot in the challenge; however, since we forgot to mention that Peeled Snacks doesn’t ship to Australia which is where Garry lives, we will be rewarding him with money out of our own pockets. Thus the 6-month membership will go to Donald M who took second place.

The consolation prizes were a 3-month membership to the Organic Fruit of the Month Club (valued at $90). Four people who earned at least 100 points in the challenge were randomly selected to receive the consolation prize, and those four people are: Benjamin B., John B., Frank W. and Deborah C.

And everyone gets a $5 gift card for participating! You should have received your code via email by now.

Thank  you for participating and having fun with the challenge. Thank you Peeled Snacks for your continued support of the Earndit community!


13
Oct 11

Challenge Winners

Congratulations to everyone who participated in the first official public challenge on Earndit. We designed them to be fun and social, and that seems to be the experience most of you had. Success! It’d make us extra proud if you now went and created your own challenges to compete against your friends or co-workers.

The rules in this challenge were simple:  whoever earned the most points over a 7-day period would win a $50 Tango Card and anyone who earned at least 200 points would be entered into a drawing to win one of four $25 Tango Cards. For those who aren’t familiar with Tango Card, it’s the most flexible gift card on the market. You can exchange it for gift cards from top-name retailers like Amazon, Starbucks, Gap, Nike, Zappos, SpaFinder and others; or you can donate the card to charity; or you can exchange it for cash.

The overall winner of the challenge was Aaron Schneider with 1,302 points. Sonia sure gave him some competition though! Aaron will receive the $50 Tango Card. Of the 244 participants, 79 of you hit the 200-point threshold. Very impressive. The four winners of a $25 Tango Card are:

  • Deborah Cannon
  • Sherwin Callos
  • Joe Rofino
  • Christine Loth Stanford

Congratulations to all of you! There is one other point we’d like to address. We had strong reasons to believe that two people were guilty of cheating and so we disqualified them from the challenge. You can rest assured that the integrity of these challenges is a top priority for us and we’ll do everything we can to keep them fun and fair. Thank you to all of you who had fun with the challenge and got involved in the chatter.

The best way you can show us your love is to go create challenges of your own. Invite your friends, family and co-workers to join them. It makes exercise all the more enjoyable!

Andres


20
Apr 11

Why Reward Exercise?

Hello fellow Earndit members! I just wanted to introduce myself as a new contributor here on the Earndit blog before you start seeing my posts pop up on a more regular basis. My name is Ernesto Ramirez and I’m a doctoral student in Public Health at San Diego State University and the University of California, San Diego. I study how technology can be used to help measure, track, and change health behaviors. If you want to know more about me or my research please visit my website.

Here at Earndit we focus on providing you an innovate way to get rewarded for all the hard work you do out there while you run, cycle, swim and work out at the gym. Why do we think this is such a great idea? It comes down to a really simple concept that we’ve decided to use to help you (and everyone you know) lead a more healthy life:  immediacy.

What is immediacy? Glad you asked! I’ll get to it in a bit, but first talks about health. When we think about the behaviors we engage in on a daily basis, most of what we do doesn’t immediately change our health. Think about it. The last time you went for an early morning run, could you see the change when you looked in the mirror afterwards? What about the last time you splurged for lunch and ordered that delicious Double Double with cheese (or whatever hamburger delicacy you enjoy). After you licked your fingers clean, did you feel your cholesterol rise? Did you suddenly stop fitting into your jeans? Obviously the answer to each of these questions is “no”. We all understand, although many of us forget, that health is a long-term process. The journey toward poor health and chronic disease takes time, usually years and years or making unhealthy choices. It also turns out that our awesome human brains have a hard time linking behaviors we do today with things that may or may not happen years from now. When it comes down to it, our behaviors are simply determined: we do things that make us feel good and avoid things that make us feel bad. Layer on our hectic lifestyles, daily anxiety and stress and we’re lucky people even think about exercising!

This is nothing new, so why are we talking about it now? I’ll tell you why, because we think that over here at Earndit we’ve developed a system that can help solve the behavior-consequence time gap. We  do this by rewarding you for doing things that make you a healthier person. Did you run 3 miles in the morning with your Garmin? Awesome! Here’s 3o points. Did you get an hour of “very active” time when you wore your FitBit? Great! Why don’t you take 45 points! This is where immediacy comes in. You take those points you’ve earned and you can immediately turn them into amazing deals on products and services that we all enjoy. Think about it, you may not see much of a change in your body or weight after only 9 days of running 6 miles each day, but when you use Earndit those runs can be turned into a $50 gift card to Bonobos!

We think this system is an amazing tool to help you keep exercising and staying healthy. Positive, immediate, tangible reinforcement is the cornerstone of Earndit. You’re making your life better and you deserve to be rewarded!

What do you think? How has our reward system helped you lead a healthier life? Share your stories in the comments!



19
Apr 11

Two new rewards for your exercise

We’re delighted to announce two new rewards for all your exercise.

The first is from Stonyfield Farm.  They are offering a free month-supply of their premium Oikos Organic Greek Yogurt.  Made with only a handful of ingredients, this yogurt is packed with protein and calcium.

The reward will be given away in a drawing on Tuesday, April 26th.  You can gain an entry to the drawing by redeeming 50 points, and you can buy as many entries as you’d like.  As always, you’ll get a bonus entry for bragging about the reward.  As an extra treat, all entrants into the drawing will receive a $1.00 downloadable coupon for Oikos yogurt (limit of one coupon per person).  We’ll be conducting a total of six (6) of these Oikos drawings over the next couple months.

The second reward is actually from a previous reward partner:  TheClymb.  This private retail site offers premium outdoor apparel at discounts of up to 70% off.  Their previous offering was one of the most popular rewards we’ve ever offered on Earndit.  This time around they’re offering a high-level reward of $50 credit for 500 points, and a more attainable reward (for new members) of $10 credit for 100 points.

Please join us in thanking these reward partners for encouraging healthy lifestyles and rewarding your exercise!


9
Feb 11

The Most Important Fuel for Your Body

What is the Most Important Fuel For Your Run? (hint it doesn’t even have any calories)

Good old fashioned H2O. We’re all taught to drink plenty of water throughout the day, and that it’s important to be hydrated.  I’m going to go a step further and tell you why – especially how it relates to your run performance. To understand the importance of hydration we must first talk about three ways in which your body improves aerobic endurance.

1) Your muscles need oxygen to work properly. Oxygen is carried to your muscles through your blood. As fitness improves, your muscles will be able to extract more and more oxygen each time blood passes through the muscle.

2) As fitness improves, your heart will be able to pump a greater amount of blood with each beat. This gives your muscles a chance to take in more oxygen.

3) As fitness improves, your heart rate won’t increase as much because the heart is pumping more blood with each beat.  The heart actually grows and gets stronger (remember, it’s a muscle).  This is why athletes have lower resting heart rates. Their hearts don’t have to beat as quickly to get enough oxygen to the muscles.

So what does water have to do with this?  Blood is made up mostly of water!

As a runner without proper hydration, you’re already starting at a disadvantage. You have less fluid in your body and, thus, less blood. Your muscles will not be able to take in as much oxygen, you will not be able to pump as much blood with each beat, and your heart rate will elevate to try and compensate, thereby causing fatigue and a decrease in performance. Think about starting a long road trip in your car with only a quarter tank of gas. You are simply not going to be able to go the distance.

Daily hydration recommendations are inconsistent and can vary depending on activity level and climate. The current recommendation is about 0.5 oz -0.75oz. per pound per day.  The easiest way to test is by urine color – keep it clear folks. Make sure to hydrate properly during a race too. A general rule of thumb is to drink 8oz every half hour. For races under one hour water is fine but if you go longer consider an electrolyte supplemented sports drink with at least 110 mg sodium per 8 oz. of fluid. Also for every pound of water you lose in a run, 16 oz. of water is needed to rehydrate.

Stay tuned for the latest news on pre/post workout nutrition!

Yours in good health,

Jesse


20
Jan 11

You Burn More Calories While Not Exercising

This post was written by Jesse Schwartzman, an Advisor to Earndit. Jesse is a Tier 4 personal trainer at Equinox and he holds a Masters in Exercise Physiology from Columbia.

The real key to burning calories is to modify behavior when you’re NOT exercising. That’s right, I want you to focus not on exercising more, but on MOVING more throughout the entire day. If you think of structured exercise as the only time needed to burn calories, you are missing a large part of opportunities to burn calories. In fact the largest percentage of our energy expenditure doesn’t come from regimented exercise, but instead from our bodily metabolic processes and amount of general movement in the day. Ideally, exercise shouldn’t account for more than 25% of your daily caloric burn.

Picture our Paleolithic ancestors getting up in the morning, running around the forest for a half hour and then sitting on a log all day. Would you consider such a person an active individual?  :)

Even inactivity of just 12 hours can lead to a host of hormonal changes that can wreak havoc on mood, energy, weight loss, and recovery.  I just learned this at a seminar on metabolic training and performance this past weekend.

So… don’t workout and then think you can turn into a blob for hours on end without some consequences. I suggest you make sure that even on recovery days to try and stay active and avoid these undesirable consequences. Finding creative ways to move more is not easy, so here are a few options:  park further from the office, get up and take walk breaks at work, use stairs instead of elevators, etc.

Now if you’ll excuse me I am going to run around with my cat dangling a feather while he chases me. I have been sitting at this computer for too long.

Yours in good health,

Jesse


12
Jan 11

Fitbit now earns you rewards on Earndit

I first learned about Fitbit when they presented at the TechCrunch50 conference in 2008.  For those that aren’t familiar with the conference, it was an annual 3-day event that had a stronghold on the attention of the technology world.  The brightest minds in the industry would speak on panels, while the most promising startups were given a chance to show their dreams to the world on stage.  These startups were competing for a grand prize, and Fitbit was chosen as a runner-up.  At the time I was an Associate with a venture capital firm in New York.  I was so impressed by Fitbit that I reached out to the founders to ask if they needed some funding.  Though my firm wasn’t able to invest, they ended up raising money from one of the most respected venture capital firms in the country, True Ventures (the company also recently raised more money from another top-tier fund, Foundry Group).

Fitbit has developed a compact sensor that you can wear all day long to track your steps, calories burned and even sleep.  The device uses a 3-axis accelerometer to determine your movements.  It then uses the intensity & duration of those movements to determine calorie burn.  It’s a magical technology!  All of this data is then wirelessly uploaded to their website where you can see it in graphical form and identify patterns.  On the website, you can also manually log your food intake and body weight to complete your overall fitness picture.

Because the Fitbit is worn all day long and monitors even the slightest movement, we had to use a different formula to assign points to Fitbit activity.  As opposed to the typical “10 points per mile by foot” we give for other devices, we came up with a unique formula for Fitbit.  In a user’s daily report, their activities are classified into one of 4 buckets:  sedentary, lightly active, fairly active and very active.  We decided not to give credit for sedentary and lightly active minutes, opting to focus on fairly active and very active minutes.  As such, we give 0.1 point for each fairly active minute, and 0.75 point for each very active minute.  While it’s difficult to standardize points across different fitness devices, we feel that we’ve done a good job of creating a way to compare apples to oranges.  We’ll also continue to evaluate our formulas to ensure accuracy.

Finally, I’d like to give a big thank you to Paul Marcum who gave us access to his Fitbit account while we worked on the integration.  He trusted us with his personal data, and for that we are very grateful.