Game


18
Jun 12

The Talent Behind Our Trophy Designs

Earndit members seem to really enjoy the digital trophies they get for all their different exercise behaviors. These trophies are a great way of commemorating all the work you put in to leading an active lifestyle. To that end, we try to make sure that each trophy has a quirky title and a fun design.

Meet Jilly Bienkowski. She’s the mastermind behind the trophy designs you’ve been seeing lately on Earndit. Hailing from Brooklyn, Jilly considers herself a geek and a fan of cheese. Ha! She graduated from the Fashion Institute of Technology (F.I.T.) with a degree in Graphic Design, and previous work includes designs for greeting cards and for some local bands. As dogs are near and dear to our hearts, we were happy to learn that Jilly has a mix of a German Shepherd and Chihuahua (woah!) named Nala — yes, named after the lioness in The Lion King.

We hope you continue to enjoy Jilly’s creations!


13
Dec 11

BodyMedia Points Formula

We are so thrilled to have a large base of BodyMedia FIT users on Earndit. You have shown yourselves to be a friendly and encouraging group of people and you lift the positive vibe of the Earndit community.

There have been several questions as to how BodyMedia points are calculated on Earndit and we’d like to provide an answer to everyone at once. First, some background on our philosophy with awarding points:

We accept data from many different types of tracking services. Some are devices worn all day (BodyMedia and Fitbit), other devices are worn for a specific workout (Garmin and Nike+ chip), others are apps used for specific workouts (RunKeeper, Nike+ app and Everytrail) and another is just used once to signal you’re about to workout (Foursquare). It’s important that we create an even playing field with all of these services so that someone who uses BodyMedia could compare themselves to someone who uses RunKeeper. We’re trying to draw apples-to-apples comparisons among apples, oranges and bananas. Not an easy task! Additionally, we like to celebrate each tracking service’s unique capabilities by leveraging the specific data it records.

With BodyMedia FIT, we look at each and every minute of the day in which the device recorded activity. For any minute in which your MET level is at a 3 or higher, we assign that minute a point value of: 0.1 x (MET – 1). For example, if you spend 10 minutes at a MET level of 9, you’d earn 8 points for those 10 minutes of activity.

If you were to go for a run with a BodyMedia FIT device while also tracking the run using RunKeeper, you’d certainly get more points from the RunKeeper tracking than the BodyMedia tracking for that one event. HOWEVER, because BodyMedia FIT is worn all day long, you’re also earning points for all your other activities throughout the day (e.g. walking around your home, doing the dishes, etc). As you can see, if we tried to make BodyMedia FIT points equal RunKeeper points on a specific workout, then BodyMedia users would get far more points throughout the day. This wouldn’t be “fair” to RunKeeper users.

Finally, there have been some concerns that people aren’t able to reach 60 points per day. Trust me, it’s okay if you don’t get 60 points in a day. It’s meant to be hard to do. I’ve only done it a couple times in the past year!

As always, please don’t hesitate to reach out to us with any feedback. You can also email me directly at dremoran@earndit.com.

Be active, get rewarded, you earndit!

Andres


8
Nov 11

iHealth Challenge was our biggest yet

We just wrapped up the 7-day iHealth Challenge and it was our largest one yet with 940 participants! Wow! The prizes were iHealth’s sophisticated blood pressure docks that connect to any iOS device (iPhone, iPad, iPod). Not only does the product keep track of all of your readings and present them to you in graphical form, you can share them with family or a doctor. iHealth gave one of these blood pressure docks to the absolute winner of the challenge and to four randomly selected people who earned at least 100 points in the challenge.

We were very pleased to see how much camaraderie and support there was among people in the challenge. Participants were drawing inspiration from each other and kept each other motivated. That’s what Earndit is all about!

The winner of the challenge was Damen L. He put up a staggering 1310 points and was followed by Sarah R who had 1202 points. The four randomly selected winners of the other blood pressure docks were: Andrew C, Robin L, Michael M and Emily F.

Thank you to everyone who participated in the iHealth Challenge. And a big thank you to iHealth for supporting the Earndit community.

This same exact challenge will run again on Nov 15th!


13
Oct 11

Challenge Winners

Congratulations to everyone who participated in the first official public challenge on Earndit. We designed them to be fun and social, and that seems to be the experience most of you had. Success! It’d make us extra proud if you now went and created your own challenges to compete against your friends or co-workers.

The rules in this challenge were simple:  whoever earned the most points over a 7-day period would win a $50 Tango Card and anyone who earned at least 200 points would be entered into a drawing to win one of four $25 Tango Cards. For those who aren’t familiar with Tango Card, it’s the most flexible gift card on the market. You can exchange it for gift cards from top-name retailers like Amazon, Starbucks, Gap, Nike, Zappos, SpaFinder and others; or you can donate the card to charity; or you can exchange it for cash.

The overall winner of the challenge was Aaron Schneider with 1,302 points. Sonia sure gave him some competition though! Aaron will receive the $50 Tango Card. Of the 244 participants, 79 of you hit the 200-point threshold. Very impressive. The four winners of a $25 Tango Card are:

  • Deborah Cannon
  • Sherwin Callos
  • Joe Rofino
  • Christine Loth Stanford

Congratulations to all of you! There is one other point we’d like to address. We had strong reasons to believe that two people were guilty of cheating and so we disqualified them from the challenge. You can rest assured that the integrity of these challenges is a top priority for us and we’ll do everything we can to keep them fun and fair. Thank you to all of you who had fun with the challenge and got involved in the chatter.

The best way you can show us your love is to go create challenges of your own. Invite your friends, family and co-workers to join them. It makes exercise all the more enjoyable!

Andres


1
Feb 11

January winners

This is pretty insane, but we have another 3-way tie for the January trophy for most points in the month.  Our three winners were flawless all 31 days, having racked up the maximum possible points each and every day.  Wow!  That’s impressive!

Our winners are Alberto, Rasmus and Deborah.  You can see the glorious trophy on each of their profile pages, plus they’ve also been given 50 bonus points for their accomplishments.  Congratulations boys and girl!  :)


20
Jul 10

Fast Company interview with Michael Fergusson

Last week I read a wonderful interview Fast Company did with Michael Fergusson, founder of a company called Ayogo that develops games to help people modify their behavior.  While the entire interview is worth a read, below are a few gems I feel speak to our philosophy behind Earndit:

  • “We’re not trying to do huge things like make smokers into non-smokers, or basketball fans into soccer fans. We’re trying to motivate small actions by giving rewards.”
  • “Instead of making the primary goal getting one person to do a thousand healthy things, we focus instead on getting a thousand people to do one healthy thing.  To do this, we focus on two things:
    1. instant gratification rewards for healthy activity, in contrast to the usual approach of making long-term health your reward for doing healthy things
    2. making those instant gratification rewards something that you can use”
  • “Fun is functional.  One of the most powerful evolutionary traits is play—there’s no mystery to me why the more sophisticated the intelligence of the animal, the more likely we are to see play as a key behavior.”

9
Jul 10

June Winner(s)!

The June leaderboard turned out to be the most competitive one yet. This would be material for Hollywood if screenplay writers lost all imagination. You would think it virtually impossible for two people to end the month with exactly the same number of points. Well…. it happened. Conspiracy theory???

Joanne Williams-Elliott and Neil Crellin each earnd 1,703 points for the month of June. This was quite an impressive feat considering the maximum possible was 1,800 points. What makes it even more interesting is that they each arrived at that total the same way:  they  maxed out every day of the month except for two days, of which one day they posted zero points and the other day they posted 23 points. Remarkable!

It would be a crime not to mention that Joanne and Neil were almost beat out by Susan Haynes.  Susan finished the month of June with an impressive 1,698 points.  That’s just 5 points behind the winners!  That’s just half-a-mile less over the course of an entire month!  Okay, maybe we could work this all in to a Hollywood movie after all.

Please join me in congratulating Joanne, Neil and Susan.  Because Joanne and Neil were the trophy winners for June, they each also receive 50 bonus points.

Go run.  Get rewarded.  You earndit!


24
May 10

New Trophies

trophy Some of you may have noticed a few new trophies showing up in trophy cases over the last week.  It’s no mirage, we really are adding new trophies to Earndit.  We added quite a few last week, will be adding a number more this week, and will forever be adding additional ones.

We won’t tell you exactly what all the available trophies are because we want it to be a nice surprise and discovery when you earn or find them.  If you are curious though, we encourage you to check out the trophy case on the profile pages of your friends and the folks on the leaderboards to start hunting for the ones available.


3
May 10

Rasmus Lerdorf is our April Winner!

Please join me in congratulating Rasmus Lerdorf for earning the most points in April!  Beating him would have been very difficult, for Rasmus hit the daily max of 60 points every single day of the month except for one (and on that one day that he didn’t post any points, I think he was traveling).  Our March winner (Laura Lee) came in just 74 points behind Rasmus, so she deserves some praise as well.

You can see Rasmus’s impressive activity level here.  For his accomplishment, Rasmus now has a new trophy to showoff in his trophy case, plus he has been granted 50 bonus points to use towards his rewards purchases.

Congratulations on all of your hard work.  I can’t wait to see who will challenge Rasmus in May.


7
Apr 10

March Winner!!!

Please join me in congratulating Laura Lee for earning the trophy for the most points in March.  It was a neck-and-neck race between Laura and Zach McDonald until the end.  In fact, Zach was leading until the very last day of the month when Laura posted 60 points and Zach didn’t post any.  Congratulations to both of you, but unfortunately we can only award one trophy.  As will be customary for all monthly winners, Laura has received 50 bonus points along with her trophy.

You can visit Laura’s profile here.  Incidentally, Laura is training for a half-marathon!